Placebo

30 01, 2015

Placebos work better when perceived as expensive: MRI Study

2015-01-30T19:16:37-05:00January 30th, 2015|Brain MRI, Medical Imaging, MRI, MRI Research, Radiology|

MRI studies have previously been done on how expensive wine tastes better, because knowing you're consuming something that's got a higher price tag activates more pleasure centres in the brain. But could the same principle work for distributing placebo medication? According to a new MRI study, it can. The study, entitled Placebo effect of medication [...]